Brand

LUCK IS A LADY.

We're very proud of our brand. And we're equally proud to welcome Rachael O'Connor as our brand ambassador. Cheers, Rachael.

Rachael O’Connor in a green leather jacket beside a Tiffany lamp and a bottle of Lady Luck

Our Irish lass embodies everything about the Lady Luck brand. Mellow, with unmistakably modern character, Lady Luck and Rachael reach all the right notes in terms of taste and performance.

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Retail

Lady Luck lands at Total Wine & More

Lady Luck Irish Whiskey is now available at select Total Wine & More locations. Find your nearest store and discover our smooth, six-year-old blended Irish whiskey.

Ambassador

Meet Rachael O’Connor

The face of Lady Luck Irish Whiskey, Rachael O’Connor is an Irish spirit with the world at her feet, having taken her voice from the bustling Irish village halls to arenas around the world. Starting her audition for The Voice at just 16, her career has catapulted her far from home. She went on to perform in the West End with Michael Flatley’s Lord of the Dance, and for years since, has toured the world as a backing vocalist with Duran Duran, sharing the stage with one of the world’s most celebrated bands in history.

Motorsport

Lady Luck. On track and off-road.

From the high octane bends of Le Mans to the British GT Championship at Spa, the best journeys need a little drop of courage. We add a lot of Lady Luck.

Welcome to Lady Luck Irish Whiskey

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